For this project, I teamed up with my incredibly talented friend, Tiana Marin, who has a sharp eye for fashion, art direction, and photography. Together, we collaborated with the art directors to develop a concept for promoting Nescafe as the perfect companion for those late-night work sessions, with a target audience of students and young professionals.
Tiana and I envisioned a sleek, high-fashion approach—something polished, stylish, and aspirational, akin to the bold and edgy advertising. We wanted to create something that exuded professionalism, sophistication, and a touch of modern luxury, all while conveying a sense of relatability.
From technical skills in photography and design to building mood boards, presentations, and preparing for the shoot, this project challenged us to bring our creative visions to life. Through this collaboration, we grew significantly as creatives, learning to balance our ideas with practical execution.
